Many people in business are put off by the word ‘brand’ – largely because nobody has taken the time to explain what it means. At Generator, we believe that it really shouldn’t be a secret.

If you’ve ever watched professional skateboarders (yes, there really is such a thing) you’ll see a range of skills on show.

If you were to talk about your business to your customers in the same way that you do to an investment banker, they’d be thinking about cheese and pickle sandwiches within five minutes.

Relationships are about give and take. In a successful marriage, each partner takes an interest in the other's hopes, needs and desires. But even in the most enduring relationship, you sometimes need to make the extra effort.

If you are trying to hold your audience's attention, louder is not always better.