We wish you a long and happy marriage (to your customers)
Relationships are about give and take. In a successful marriage, each partner takes an interest in the other's hopes, needs and desires. But even in the most enduring relationship, you sometimes need to make the extra effort.
You and your customers.
As a business, your relationship with your customers also requires that extra effort from time to time. It’s about give and take: you provide a great product and first-class service; they give you their trust and, ultimately, their money.
But what if another company moves into town offering the same qualities? Perhaps they’re younger and a bit better looking – just being the new face in town can be enough to turn heads.
There’s nothing else for it: you have to go out of your way to delight and surprise. In a marriage, it might be a surprise trip to the theatre or a weekend in Paris. Unfortunately, whisking clients off to Paris is a costly business, so we suggest an alternative: remind them why they fell in love with you in the first place. Present yourself in as compelling a way as possible, showing them how you can really add value to their business.
Good design and marketing offer new and existing customers the little things that make the difference. How about a website that clearly answers their specific questions about your products? Or a brochure that convinces them that your service is the most modern and capable on the market – as well as the most appropriate to them? Or support material that really supports?
In short, Generator can help you create communications that keep your relationships with existing customers fresh – and ensure that you continue to look fresh-faced to prospective partners. So, go on, buy your customers some flowers. (Metaphorically speaking of course.)
Find out more about how brand strategy, corporate identity and online media can help your business attract and retain customers:
Or, if you’ve heard enough and just want to get in touch to see how Generator can help you communicate better and to attract new business give us a call on +44 (0) 1483 205010 or click here, fill in the form, and we'll call you back.