Our proven way of achieving results for our clients involves four key stages.

Depending on the nature of the project, we’ll provide specific ‘deliverables’ for each. However, not every organisation needs all of them to achieve their objectives, nor do we have to follow the order we’ve put them in.

 

I'm well acquainted with some of the 'big time' London designers. Generator are just as talented and frankly better value.

Ex-Chairman, Interbrand.

Listen

By listening closely, we can better understand the issues and challenges you and your brand face.

This means paying very close attention to what you have to say about your business and your own expectations and aspirations. And, just as importantly, listening to your audience’s expectations of your business and the aspirations they have in dealing with you. In short, getting under the skin of your business. Typically, this stage can involve:

  • Customer and staff workshops/interviews

  • Market research & analysis

  • Competitor evaluation

  • Communications audit

  • Customer journey

Think

This stage is where we assimilate all we’ve learnt and using our strategic and creative experience, develop a clear brand strategy.

We look at how you communicate and who to, what you say and how you say it. We support our sharp thinking and recommendations with a strong rationale. It’s this stage where the ‘magic’ often happens. Typically, this stage can involve:

  • Brand strategy (including personality and architecture)

  • Vision and values

  • Core proposition

  • Brand positioning

  • Ideas generation

Create

This is the design and implementation stage – where we get our creative juices flowing to bring the strategy and ideas to life and to fruition through creatively appealing and on-brand visual communications – whatever the media.

We often provide support materials and tool kits to ensure communications are used effectively. Typically, this stage can involve:

  • Naming

  • Brand or corporate identity

  • Brand guidelines

  • Branded literature and advertising

  • Branded digital content

  • Internal communications

  • Packaging

Inspire

Creating brands that inspire doesn’t happen by accident. It’s about finding brand values that stimulate, and then expressing them in a careful, considered, and powerful way.

Just like people, brands don’t stand still, they need to develop their personality and self-expression in a way that continues to bring results, and which maximise business growth potential into the future. Typically, this stage can involve:

  • Implementation management

  • Agency collaboration

  • Brand guardianship

  • Briefing tools

  • Measurement and review