Daikin – Brand repositioning campaign

Your comfort. Our World.

Competing in an increasingly overcrowded marketplace, where their products, innovative vision and environmental credentials were getting lost in a sea of chasing companies, Daikin needed to refocus their customers minds on the key messages of why Daikin is a leader in conditioning built environments with environmentally friendly solutions.

Generator’s bold illustrative solution and new ‘Your comfort. Our World’ strap line has resulted in a new visual language, which has been fully adopted for all of their UK marketing material. Gaining from our knowledge and creativity in many disciplines, from advertising and exhibitions to digital media and print has proven to set them apart from their competitors, in terms of perceptions of being ‘ahead of the game’ when it comes to ‘green’ credentials.

All design and illustration work created by Generator Creative Consultants
© Generator Creative Consultants 2020