BSkyB – Care homes Ad Campaign

Generator help Sky Business to promote positivity and colour in the ‘care home’ sector

By focusing on positivity and the colour brought in to care homes by Sky TV our ‘Raise a smile’ campaign helps BSkyB gain a greater uptake with home managers & owners.

From an open brief Generator created a campaign theme, 'Raise a smile', that helped to promote Sky TV sensitively and sympathetically to the care home sector and emphasised the positive effects of bringing a little extra colour in to peoples lives.

All design and illustration work created by Generator Creative Consultants
© Generator Creative Consultants 2020