Identity
To us, an identity, usually based around a single identifying mark or logotype, is a combination of colour schemes, designs, and words that an organisation uses to make a visual statement about itself, who and what it stands for.
An identity is a manifestation of your brand and an enduring symbol of how you view yourself and how you wish others to view you. Just like branding, consistency and coherence are vital wherever your identity meets your audience. Every touch-point is important – from your advertising and stationery to your website and company vehicles – and each is an opportunity to engage with your audience.
An identity also changes over time to reflect changes in a company or brand. At Generator, we’ve been responsible for creating many identities - and their ongoing development and evolution.
Have a look at some of Generator’s identity projects.