Microsoft – Hot Games

Advertising lead campaign incorporating point-of-sale and on pack promotion

‘Hot Games’ advertising and sales campaign
Generator created an impactful ad campaign incorporating magazine inserts and full page ads in Europe wide computing and gaming magazines.

Other than attracting the right audience the complexity of this project was the technicality of achieving 10 or 11 language variant artworks with just one colour change whilst still retaining the ‘earthy’ look and feel of the campaign.

The ads were supported by all manner of in-store and on pack promotions.

All design and illustration work created by Generator Creative Consultants
© Generator Creative Consultants 2020