Amateur Boxing Association

Creating an identity to help prepare and position the organisation for 2012

As an organisation with a lot of history, the ABA were looking to bring their identity up to date and to fit in with the many governing sports bodies preparing for the 2012 London Olympics and to attract a new wave of younger, more fashion conscious, boxers.

Generator gave them a modern ‘punchy’ identity that represented the dynamics of the sport and colours that sat comfortably alongside the other UK training establishments.

All design and illustration work created by Generator Creative Consultants
© Generator Creative Consultants 2020