Intercontinental Hotels
Launch event collateral
With such a major project as moving your corporate headquarters you need
to engage with and enthuse your staff. Generator create a themed event for IHG.
to engage with and enthuse your staff. Generator create a themed event for IHG.
Intercontinental Hotels Group (IHG)Launch Event for a Sustainable OfficeCreating a launch event to enthuse and involve staff |
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PORTFOLIOINTERCONTINENTAL HOTELS GROUPWith their old offices in Windsor, surrounded by history, shops and bars, IHG were keen to promote the benefits of the move to new sustainable offices in Denham. We were asked to create a campaign for the launch aimed at the staff who would be working in the new hi-tech offices. With the theme of a ‘journey’ this saw us creating graphics to decorate the office on launch day, travel packs for the journey from office to office, maps, leaflets informing about Denham and it's surroundings and a brochure discussing the issue of sustainability and the workplace.
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