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brand repositioning Campaign

Daikin, manufacturers of air conditioning and heating units, needed a boost to their brand perception to maintain their industry leading status.


Brand repositioning campaign

Your comfort. Our World.


Competing in an increasingly overcrowded marketplace, where their products, innovative vision and environmental credentials were getting lost in a sea of chasing companies, Daikin needed to refocus their customers minds on the key messages of why Daikin is a leader in conditioning built environments with environmentally friendly solutions.

Generator’s bold illustrative solution and new ‘Your comfort. Our World’ strap line has resulted in a new visual language, which has been fully adopted for all of their UK marketing material. Gaining from our knowledge and creativity in many disciplines, from advertising and exhibitions to digital media and print has proven to set them apart from their competitors, in terms of perceptions of being ‘ahead of the game’ when it comes to ‘green’ credentials.



Daikin Retail Brochure


Daikin Corporate Brochure Cover


Daikin Corporate Brochure Spread


Daikin Ad Campaign


Daikin World