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BSkyB

Carehomes AD campaign

BskyB
By focusing on positivity and the colour brought in to care homes by Sky TV our ‘Raise a smile’ campaign helps BSkyB gain a greater uptake with home managers & owners.
   

BSkyB

BskyB Carehomes Campaign

Generator help Sky Business to promote positivity and colour in the ‘carehome’ sector

PORTFOLIO

‘RAISE A SMILE’
By focusing on positivity and the colour brought in to care homes by Sky TV our ‘Raise a smile’ campaign helps BSkyB gain a greater uptake with home managers & owners.

From an open brief Generator created a campaign theme, 'Raise a smile', that helped to promote Sky TV sensitively and sympathetically to the care home sector and emphasised the positive effects of bringing a little extra colour in to peoples lives.

 

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