This stage is where we assimilate all we’ve learnt and using our strategic and creative experience, develop a clear brand strategy.
We look at how you communicate and who to, what you say and how you say it. We support our sharp thinking and recommendations with a strong rationale. It’s this stage where the ‘magic’ often happens. Typically, this stage can involve:
- Brand strategy (including personality and architecture)
- Vision and values
- Core proposition
- Brand positioning
- Ideas generation