By listening closely, we can better understand the issues and challenges you and your brand face.
his means paying very close attention to what you have to say about your business and your own expectations and aspirations. And, just as importantly, listening to your audience’s expectations of your business and the aspirations they have in dealing with you. In short, getting under the skin of your business. Typically, this stage can involve:
- Customer and staff workshops/interviews
- Market research & analysis
- Competitor evaluation
- Communications audit
- Customer journey