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Microsoft

‘hot games’ ad Campaign

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To promote specially ‘tuned’ games compatible with Microsoft's platform Generator created an impactful ad campaign supported by point-of-sale and on pack graphics.
   

Microsoft

‘Hot Games’ advertising and sales campaign

Ad advertising lead campaign incorporating point-of-sale and on pack promotion

ARCHIVE

MICROSOFT HOT GAMES

Generator created an impactful ad campaign incorporating magazine inserts and full page ads in Europe wide computing and gaming magazines.

Other than attracting the right audience the complexity of this project was the technicality of achieving 10 or 11 language variant artworks with just one colour change whilst still retaining the ‘earthy’ look and feel of the campaign.

The ads were supported by all manner of of in-store and on pack promotions.

 

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